What does it mean for your business to go Smart
It all started with the use of laptops, mobile phones, and the Internet was introduced to enhance productivity. Then, technological innovations became more intricate. The introduction of smartphones, tablets and other speedy devices into the market had led to the invention of apps, software, and cloud computing. Now more than ever, companies are understanding the concept, and they are integrating automated systems to make their offices super-efficient, lower operating costs, and also provide a suitable and a well-connected working environment for their employees. In this article, I would like to briefly talk about how any business can start shifting their traditional workspace into a smart, responsive and cost-effective one.
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Choosing the right Smart devices for your business
About Smart Attendance
Smart Attendance systems are in trend now because they are cost-effective and more accurate. As I had previously discussed, the benefits of a Smart Attendance system are many. Such as generating exact and reliable reports, real time tracking. And most importantly it saves a lot of time to free up your HR department from menial tasks.
IoT, Internet of Things
IoT, Internet of Things, is changing the way that we work, and it is powering a new generation of connected smart devices. If your business relies heavily on collaborations, you can start by integrating digital whiteboards and video conferencing systems. Such devices make it easy for teams to save their digital creations automatically. They can also hold a video chat session and allow them to hold an interactive meeting between remote offices.
As IoT is now involved in smart office devices, there’s an array of devices that simplifies and boosts your work. To name a few, Smart earbuds if you’re a call center, smart desks. Drive network-attached storage (NAS) system is another example that serves as a backbone to any smart office. Consequently, with so many choices, you can choose to start with small steps by integrating what your business mostly needs.
Security
One of the most widely used devices are now cloud-based IP security cams. As these cams are connected to the internet, you can keep an eye on the office through a mobile app anytime and from anywhere. Furthermore, some cams are equipped with infrared LEDs that lets you see up to 20 feet away from the lens which can help you spot any suspicious activities or trespassers.
POS (Point of Sales)
If you are a retail business or a restaurant, a Point of Sale system is the best investment you’ll make. A P.O.S. system packs powerful features such as central customer database, loyalty programs, reporting, and inventory. Furthermore,P.O.S. systems help you effortlessly manage, report and grow.
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Artificial Intelligence
With the help of IoT and AI (Artificial Intelligence), any business can find a solution tailored to answer the company’s and the employee’s needs. In short, it should fit your company’s workflow seamlessly and improve the way people work.
Finally, I just want to say that a Smart office isn’t only the devices and it’s definitely not the physical space. In my next article, I’ll explore how AI apps and software are pushing the word smart to a new level.
ماذا يعني أن تصبح شركتك ذكية؟
بدأ كل شيء باستخدام أجهزة الكمبيوتر المحمولة والهواتف المحمولة ، وتم تقديم الإنترنت لتعزيز الإنتاجية. ثم ، أصبحت الابتكارات التكنولوجية أكثر تعقيدًا. أدى إدخال الهواتف الذكية والأجهزة اللوحية وغيرها من الأجهزة السريعة إلى السوق إلى اختراع التطبيقات والبرامج والحوسبة السحابية. الآن ، أكثر من أي وقت مضى ، تفهم الشركات هذا المفهوم ، وتقوم بدمج الأنظمة الآلية لجعل مكاتبها عالية الكفاءة ، وتخفيض تكاليف التشغيل ، وتوفر أيضًا بيئة عمل مناسبة ومتصلة جيدًا لموظفيها. في هذه المقالة ، أود أن أتحدث بإيجاز عن كيف يمكن لأي شركة أن تبدأ في تحويل مساحة عملها التقليدية إلى مساحة ذكية وسريعة الاستجابة وفعالة من حيث التكلفة.
شركة تطوير مواقع التجارة الإلكترونية
يتعلق الأمر باختيار الأجهزة الذكية المناسبة لعملك
نظام الحضور والإنصراف الذكي
أنظمة الحضور الذكية شائعة الآن لأنها فعالة من حيث التكلفة ولأنها أكثر دقة. كما ناقشت في مقالي السابق فإن فوائد نظام الحضور الذكي كثيرة. مثل إنشاء تقارير دقيقة وموثوقة وتتبع في الوقت الحقيقي والأهم من ذلك أنه يوفر الكثير من الوقت لتحرير قسم الموارد البشرية لديك من المهام الروتينية الرتيبة.
إنترنت الأشياء
يقوم إنترنت الأشياء بتغيير الطريقة التي نعمل بها وهو يعمل على تشغيل جيل جديد من الأجهزة الذكية المتصلة. إذا كان عملك يعتمد بشكل كبير على التعاون فيمكنك البدء من خلال دمج ألواح الكتابة الرقمية وأنظمة مؤتمرات الفيديو. تسهل هذه الأجهزة على الفرق حفظ إبداعاتهم الرقمية تلقائيًا وعقد اجتماع عبر الفيديو وتتيح لهم ايضاً عقد اجتماع تفاعلي بين المكاتب البعيدة.
بمساعدة أنترنت الأشياء والذكاء الاصطناعي يمكن لأي عمل إيجاد حل مخصص لتلبية احتياجات الشركة والموظف. باختصار يجب لهذه الأنظمة والأجهزة أن تلائم سير عمل شركتك بسلاسة وأن تحسن طريقة عمل الموظفين.
نظام نقاط البيع
إذا كنت من شركات البيع بالتجزئة أو أحد المطاعم ، فإن نظام نقاط البيع هو أفضل استثمار تقوم به. يجمع هذا النظام ميزات قوية مثل قاعدة بيانات العملاء المركزية وبرامج الولاء وإعداد التقارير والمخزون. وعلاوة على ذلك تساعدك أنظمة P.O.S. على الإدارة والتقرير والنمو دون جهد.
الأمن
نظرًا لأن انترنت للأشياء يدخل الآن في جميع الأجهزة المكتبية الذكية فهناك مجموعة من الأجهزة التي تعمل على تبسيط عملك وتعزيزه. على سبيل المثال لا الحصر سماعات الأذن الذكية إذا كان شركتك مركز اتصال أو مكاتب ذكية أو نظام تخزين متصل بشبكة Drive (NAS) الذي يعمل بمثابة العمود الفقري لأي مكتب ذكي. وبالتالي مع العديد من الخيارات يمكنك اختيار البدء بخطوات صغيرة من خلال دمج ما يحتاجه عملك أكثر من غيره.
واحدة من أكثر الأجهزة المستخدمة على نطاق واسع الآن هي كاميرات الأمن القائمة على السحابة. نظرًا لأن هذه الكاميرات متصلة بالإنترنت يمكنك مراقبة المكتب من خلال تطبيق الهاتف المحمول في أي وقت ومن أي مكان. علاوة على ذلك ، تم تجهيز بعض الكاميرات بمصابيح LED بالأشعة تحت الحمراء تتيح لك رؤية ما يصل إلى 20 قدمًا من العدسة التي يمكن أن تساعدك على اكتشاف أي أنشطة مريبة أو متعدين على الملكية.
الذكاء الإصطناعي
أخيرًا أود فقط أن أقول إن المكتب الذكي ليس الأجهزة فحسب وهو بالتأكيد ليس المساحة المادية. في مقالتي التالية أريد التحدث عن كيفية قيام التطبيقات والبرامج التي تعمل بنظام الذكاء الاصطناعي برفع مفهوم “ذكي” إلى مستوى جديد.
Augmented Reality Benefits in Marketing
With the flux of information and advertisement that floods our mobiles, malls and roads, marketing is becoming evermore an important aspect of any business, small or large. The American Marketing Association defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The marketing trends changes every year as this industry embraces technological advances and always finds a way of integrating it. Today Augmented Reality is a hype in marketing. It allows businesses to enhance customer experience by overlaying visual information over regular objects. This action increases the 3 most important objectives in marketing: brand awareness, customer engagement, and the perceived value of service/product/brand.
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Augmented Reality Experience
“61% of shoppers prefer stores which offer augmented reality experiences. If shoppers could experience product in AR, 71% would return more often and 40% would pay more.” — Retail Perceptions. Because it’s marketing goldmine for companies desiring to target and retain Millennials (born between 1980 and 1994), Gen Z (the newest generation, born between 1995 and 2015) and even an important slice of Gen X (born between 1965 – 1979), who are tech-savvy and are already familiar with the AR technology through apps like Snapchat. It is no wonder that Pepsi launched an AR campaign in London’s bus stops that entertained commuters back in 2014! The bus shelter launched people in a fun world of aliens, UFOs, and robots taking over their actual surroundings. This example highlights the importance of brand awareness and how AR serves in increasing it even among well established companies.
Why AR is Important to customer’s Experience?
When fashion retailer Moosejaw launched an AR app, powered X-ray, to view its print catalogs. The app got over 250,000 downloads. Moreover the sales increased by 37% due to the initiative (Marxent Labs). It adds a sense of excitement to the process which appeals to a greater number of customers. This shows how important it has become to customers to be engaged, entertained, and educated before they’d complete a sale. This engagement defines the relationship quality between brand and customer which directly impacts customer retention, a key in a company’s success.
Expected Growth in the Future
Although the cumulative aspect of customer satisfaction is considered a complete state only after purchase (Sweeney and Soutar, 2001), a perceived value occurs at various stages of the purchase process, including the pre-purchase stage (Woodruff, 1997). This sits at the core of AR marketing. Brands that are innovative provide customers with interesting experiences which boosts the perceived value of said brands. In the study mentioned, 40% of respondents were willing to pay more for products that could be experienced through AR. This shows a direct causal relationship between the use of AR in marketing and perceived value. Augmented Reality is so popular and efficient right now, its growth is expected to reach $117.4 billion by 2022!
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Effectiveness!
Augmented Reality is so versatile that it can find its implementation in all kinds of industry and it is the future of marketing. Whether you’re a business owner or a freelance marketer, this is what you need to know about Augmented Reality in marketing: Bridging the Gap Between Physical and Virtual:
The key to effective AR marketing involves blurring the line between physical and virtual experiences. Virtual experiences are convenient, fast, and technologically impressive, but they are also impersonal. Physical experiences, on the other hand, are immersive and memorable, but lack the sophistication or efficiency of digital tech. Your goal, when you choose to market with AR technology, should be to capitalize on all these qualities and make up for the weaknesses on both sides.
Reap the benefits of a Smart Attendance System
Reap the benefits of a Smart Attendance System
When small and medium businesses are trying to grow today, they are integrating as many innovative solutions as they can. And as relying on paper sheets has long been gone, Smart Attendance systems come as a natural next step in our world. An Attendance system is not only an innovative green solution with:
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Electronic tags
Magnetic stripe cards
Biometrics (hand, fingerprint, or facial)
Touch screens instead
It doesn’t only replace paper sheets where the employees touch or swipe in order to identify themselves and to accurately input the entering and leaving time to calculate working hours. . It is one of the most cost effective technologies today from many aspects and I’ll explain why.
Accuracy of Smart Attendance systems
Smart Attendance systems ensure accurate time records. Therefore, they decrease the inevitable and costly errors with manual data entry. This accurate data thereby helps to provide precise performance and payroll data.
Efficiency
It is time consuming and laborious when a Human Resource department is manually managing paper sheets .it’s also hectic to manage time cards, create schedules, authorize leave and overtime, and create payroll. When this process is automated, this once lost time can be put to good use. Such as planning and coordinating the workforce to best use employees’ skills.
Money Saving
A Smart Attendance system puts an end to false time reporting, buddy punching, absenteeism, tardiness, time abuse, and overpayment. In fact, a study done by the Axsium Group reports that large organizations save around $1,600 per employee after implementing Attendance Management systems.
Security in Smart Attendance systems
Attendance systems are built around highly secure architecture. Specifically, biometric systems are highly reliable and secure and can help prevent time theft, buddy punching and reduce administrative costs coming from forgotten PINs and lost ID cards.
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Lawsuits Prevention
With accurate data at hand, as company you can provide evidence you remunerated workers for the hours that they labored. Additionally, in the occurrence of a safety audit, the employers can prove they had the right combination and number of employees on-site at the proper times.
Given these aforementioned benefits, I believe that you would agree with me when I say that attendance management systems are one of the most cost-effective and efficient new office IoT technologies. In conclusion, don’t waste time and money waiting to integrate a Smart Attendance system in your company.
ماذا يعني أن تصبح شركتك ذكية؟
دأ كل شيء باستخدام أجهزة الكمبيوتر المحمولة والهواتف المحمولة ، وتم تقديم الإنترنت لتعزيز الإنتاجية. ثم ، أصبحت الابتكارات التكنولوجية أكثر تعقيدًا. أدى إدخال الهواتف الذكية والأجهزة اللوحية وغيرها من الأجهزة السريعة إلى السوق إلى اختراع التطبيقات والبرامج والحوسبة السحابية. الآن ، أكثر من أي وقت مضى ، تفهم الشركات هذا المفهوم ، وتقوم بدمج الأنظمة الآلية لجعل مكاتبها عالية الكفاءة ، وتخفيض تكاليف التشغيل ، وتوفر أيضًا بيئة عمل مناسبة ومتصلة جيدًا لموظفيها. في هذه المقالة ، أود أن أتحدث بإيجاز عن كيف يمكن لأي شركة أن تبدأ في تحويل مساحة عملها التقليدية إلى مساحة ذكية وسريعة الاستجابة وفعالة من حيث التكلفة.
انقر هنا للحصول على مزيد من المعلومات حول:شركة تطوير تطبيقات الجوال
يتعلق الأمر باختيار الأجهزة الذكية المناسبة لعملك
نظام الحضور والإنصراف الذكي
أنظمة الحضور الذكية شائعة الآن لأنها فعالة من حيث التكلفة ولأنها أكثر دقة. كما ناقشت في مقالي السابق فإن فوائد نظام الحضور الذكي كثيرة. مثل إنشاء تقارير دقيقة وموثوقة وتتبع في الوقت الحقيقي والأهم من ذلك أنه يوفر الكثير من الوقت لتحرير قسم الموارد البشرية لديك من المهام الروتينية الرتيبة.
إنترنت الأشياء
يقوم إنترنت الأشياء بتغيير الطريقة التي نعمل بها وهو يعمل على تشغيل جيل جديد من الأجهزة الذكية المتصلة. إذا كان عملك يعتمد بشكل كبير على التعاون فيمكنك البدء من خلال دمج ألواح الكتابة الرقمية وأنظمة مؤتمرات الفيديو. تسهل هذه الأجهزة على الفرق حفظ إبداعاتهم الرقمية تلقائيًا وعقد اجتماع عبر الفيديو وتتيح لهم ايضاً عقد اجتماع تفاعلي بين المكاتب البعيدة.
بمساعدة أنترنت الأشياء والذكاء الاصطناعي يمكن لأي عمل إيجاد حل مخصص لتلبية احتياجات الشركة والموظف. باختصار يجب لهذه الأنظمة والأجهزة أن تلائم سير عمل شركتك بسلاسة وأن تحسن طريقة عمل الموظفين.
نظام نقاط البيع
إذا كنت من شركات البيع بالتجزئة أو أحد المطاعم ، فإن نظام نقاط البيع هو أفضل استثمار تقوم به. يجمع هذا النظام ميزات قوية مثل قاعدة بيانات العملاء المركزية وبرامج الولاء وإعداد التقارير والمخزون. وعلاوة على ذلك تساعدك أنظمة P.O.S. على الإدارة والتقرير والنمو دون جهد.
لمزيد من المعلومات ، يرجى زيارة هنا: نظام إدارة التعلم االسعودية
الأمن
نظرًا لأن انترنت للأشياء يدخل الآن في جميع الأجهزة المكتبية الذكية فهناك مجموعة من الأجهزة التي تعمل على تبسيط عملك وتعزيزه. على سبيل المثال لا الحصر سماعات الأذن الذكية إذا كان شركتك مركز اتصال أو مكاتب ذكية أو نظام تخزين متصل بشبكة Drive (NAS) الذي يعمل بمثابة العمود الفقري لأي مكتب ذكي. وبالتالي مع العديد من الخيارات يمكنك اختيار البدء بخطوات صغيرة من خلال دمج ما يحتاجه عملك أكثر من غيره.
واحدة من أكثر الأجهزة المستخدمة على نطاق واسع الآن هي كاميرات الأمن القائمة على السحابة. نظرًا لأن هذه الكاميرات متصلة بالإنترنت يمكنك مراقبة المكتب من خلال تطبيق الهاتف المحمول في أي وقت ومن أي مكان. علاوة على ذلك ، تم تجهيز بعض الكاميرات بمصابيح LED بالأشعة تحت الحمراء تتيح لك رؤية ما يصل إلى 20 قدمًا من العدسة التي يمكن أن تساعدك على اكتشاف أي أنشطة مريبة أو متعدين على الملكية.
الذكاء الإصطناعي
أخيرًا أود فقط أن أقول إن المكتب الذكي ليس الأجهزة فحسب وهو بالتأكيد ليس المساحة المادية. في مقالتي التالية أريد التحدث عن كيفية قيام التطبيقات والبرامج التي تعمل بنظام الذكاء الاصطناعي برفع مفهوم “ذكي” إلى مستوى جديد.
Artificial Intelligence In Digital Marketing -Part 2-
We discussed before how Artificial Intelligence has helped marketer develop insightful campaign through refined market segmentation, accurate data and how it improved customer interaction. AI is a broad term covering all technology that seeks to mimic human intelligence. As a result of I would like to discuss some of the most effective AI technologies for marketing across the customer lifecycle.
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Artificial Intelligence and Smart Content Curation
AI-powered content curation allows a brand to show the website visitors content that’s relevant to them. Most importantly relevant content has been proven to lead to better customer engagement. The more someone uses the service, the more the data the more accurate AI-powered content .For instance Think Netflix’s recommendation system that suggests shows that a user would be interested in based on his/her history.
Programmatic Media Buying
Machine learning algorithms models generates Programmatic media buying to effectively place ads that target intended and relevant audience.
Therefore AI can help recognize safe websites and questionable websites. For example it identifies terrorist or misogynistic websites, and add them to a list of unsafe websites where a brand doesn’t place ads.
Predictive Analytics
The machine learning algorithm is fed large amounts of historical data and uses this data to generate a propensity model which, in theory, can make accurate predictions about the real world.
Further it can be applied to predict:
The likelihood of a customer to convert
At which price the customer is likely to convert at
Which customers are likely to make repeat purchases.
It is important to keep in mind that a propensity model is as good as the data provided to create it.
Artificial Intelligence helps in Ad Targeting
With AI, thousands of variables are constantly optimized so that a more effective ad placement and content can be achieved. In the same vein AI runs vast amount of historical data to run targeted Ads. Furthermore it can establish which ad is performing best on which people and at which buying stage.
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Artificial Intelligence and Dynamic Pricing
It is well known that sales help shift more product, but sometimes it can also hurt the bottom line.
AI helps with this problem by creating a propensity model that can Identify and target :
Those who need special offers to convert.
Those who don’t need offers to convert.
This filtering leads to maximized profits.
In conclusion businesses of all sizes can implement all artificial intelligence techniques mentioned above. Each AI tactic can help take the customer down the marketing funnel. AI is helping marketers around the world save time and create effective campaigns.
How Would a Smart Nursery Application Help You Manage Your Day Care Facility
The educational sector has been integrating technology in much success for quite some years now. Subsequently, Nursery Management applications have become a popular solution for kindergartens or preschools. A Smart Nursery application allows the owners to access, monitor and control their institutions without any physical presence. What could be more important in an age where time is so valuable? If time saving and around the clock monitoring alone are not enough to make it popular. Here are some of the best features of a Nursery Management app.
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Smart Registration
Although we have come a long way since filling a child’s file with ink, a Nursery Management apps is much more than inputing data to a computer. During the registration, the medical history, list of vaccination and list of emergency contact is filled but more importantly becomes accessible via desktop, tablet or smartphone for all authorised personnel.
Optimised Child Safety
As the child’s file becomes available to all authorised employees, such as a nurse and teacher, it becomes easier and faster for them to act in case of emergency. For instance, information such as medical conditions and the pediatrician’s contact info would prove vital when readily accessible.
Simple Communication
Ordinarily, a teacher’s evaluation of a child is delivered to the preschool and parents via periodic emails and meetings. But with a child evaluation module, based on the preschool’s evaluation parametre, each child’s progress can be tracked by both institution and parent at any time. Similarly, pick-up permissions and outing permissions can be viewed and signed by the parents remotely.
Enabled HR
Be it small or multi branched, all nurseries understand the importance of fair and good employee-management relations. Therefore, Human Resources come as one of the most valuable departments. When a Nursery Management app is integrated in your admin routine employee salary, follow up and reward are automated. Thus freeing the HR department to focus on less menial task such as improving employees skills in their respective domains.
Smart Insights
Nursery Management apps are always coupled with an analysis module. And as each application is built with nursery owners, the module would feature previously specified parameters for analysis. For instance, you can decide on what variable or constant characteristics to include for having a detailed insight into your nursery’s performance. Moreover, it generates dynamic & customized reports from each module available in the app. Therefore, you or your managers would be enabled to take informed decisions,
based on accurate data.
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Although any business management application can be infinitely customized to fit the institution’s needs, the above mentioned benefits are the most notable. In the end, Nursery Management apps facilitate the routine of all involved: happy children, happy parents and happy staff is the secret of a successful nursery!
